Design Process: Passion Pixels AI

At Supermega, we’ve been designing a lot of consumer products lately. More consumer founders keep reaching out.

There’s a pattern: they’re building AI-first products but don’t want them to feel like AI tools. They want experiences that feel alive. Products people want to use, not have to use.

Passion Pixels was one of these. An AI-powered career discovery platform that helps people find their path through conversation, not questionnaires. When the brief landed, I knew this would be different. Career assessments are usually boring forms with multiple-choice questions. “Rate yourself 1–5 on leadership.” Nobody wants that.

We needed to make career discovery feel like a game you can’t stop playing.

The problem

Traditional career assessment tools treat finding your path like filling out paperwork.

Passion Pixels wanted to flip this. Their AI agent, Pixel, discovers your ideal career through natural conversation. But they needed the interface to match that ambition.

The challenge: Create an engaging, dynamic experience that evolves with users while providing meaningful, actionable insights. Make career discovery feel less like work and more like exploration.

Also, they needed to stand out. Every AI product looks like ChatGPT with different colors. This one had to be different.

Understanding the audience

Early on, we understood Passion Pixels wasn’t for recruiters or HR departments. It’s for people at crossroads. College students who are figuring out majors. Professionals who are considering career changes. Anyone asking “what should I do with my life and how can I do it?”

These aren’t people looking for quick answers. They’re looking for clarity and direction. Someone who can listen and communicate with them.

The AI agent needed personality. The interface needed to feel like a place you want to return to. A companion, not a questionnaire.

Visual direction

We presented four visual concepts:

Concept 1: Minimal & Experimental

Clean interfaces. Neutral colors.

Concept 2: Bright & Happy

Lots of colours and funny icons. Playful but risks feeling too childish for serious career decisions.

Concept 3: Plain & Simple

Editorial layouts. Clear information hierarchy. Professional but forgettable — lots of similar-looking tools in the space.

Concept 4: Immersive & Imaginary

Video-led worlds. Visual storytelling over text blocks. Makes career discovery feel like entering a different space.

Design

We knew that pixel art, kind of Pac-Man style UI won’t work perfectly for a modern AI tool. While functionally it may have worked, the feeling it was giving was way too much on the game side. It did not feel like a tool that could help users with important life choices. So we knew we needed to balance aesthetics with modern UI. Users shouldn’t have to learn new patterns just to type a message or navigate screens.

We had to find the right balance between playful with trustworthy.

The Product

Conversational Discovery

When the user opens Passion Pixels, you meet Pixel. Not a chatbot. A character with personality. The AI learns your communication style as you talk. Asks follow-up questions that feel natural. Discovers your traits and skills through conversation, not assessment questions.

Profile builds itself. The user just talks about what matters.

Smart Tracking

Unlike static assessments, your profile evolves. Each conversation reveals more patterns. Skills surface naturally. Interests become clear over time.

The interface shows this evolution visually. Traits appear as discoveries. Skills level up. It makes using the app feel like progress. And feeling of progress is one of the most rewarding feelings.

Career Pathways

Once Pixel understands you, career suggestions appear. Each suggestion explains why it matches. Includes day-in-the-life scenarios. Shows skills you have and skills you need. Provides next steps to explore.

Action Framework

Beyond discovery, you get a path forward. Structured plans. Learning resources. Progress tracking.

Career discovery doesn’t have to be boring. Nothing has to be boring if you care about how it feels.

Contact us at https://supermega.design/contact. We are happy to discuss your product and ideas.