Design LabforYC founders
Brand, deck, and website for YC founders with a brand system your AI tools can follow
Your job this batch is to make something people want. We’ll help you make it look beautiful. In four weeks we design your brand, deck, and website, and put the brand into your product.
We design three real directions and iterate on the one you pick until the logo, colours, and type feel right. Then we build the full brand system around it: the formats your brand needs, the skills your agent uses, and the rules, so your team and your AI tools make new work that looks like the brand.
A two-minute deck for Demo Day and a longer one for investor meetings, built from the brand system. The deck formats and a skill for your agent come with it, so the next update or round deck looks like the first.
We design the landing page and build it in code, then hand it over as a repo you own. The site has its own part of the system, with sections, rules, and a skill for your coding agent, so new pages match the rest.
In one session we go through your product with you and list what to fix first. Then we bring the new brand into it, with colours, type, icons, and components your engineers and their coding agents build with.
When one landing page isn't enough, we design and build the rest: product pages, a blog, docs, and careers.
We design your product with you, from research to the flows and screens your engineers build. It gets its own design system and a skill for your coding agent.
Phase 1Brand
We design three real directions, iterate on the one you pick, and build the brand system around it.
Phase 2Deck
We make the Demo Day deck and the investor deck from that system.
Phase 3Website
We design the landing page and build it in code.
Phase 4Product
We go through the product with you and bring the new brand into it.
$10,000 for the whole sprint, one fixed price. It covers:
An AI companion for college students. We designed the brand and the app.
A brand world and a landing page for a software factory.
A private AI vault for the documents that run your life. We designed the brand, the product, and the website.
Ads and street formats for Cognition and Devin, the AI software engineer.
About seven hours across four weeks: a one-hour kickoff, then three 30-minute calls a week. Everything else happens in Slack, so you keep talking to users and building.
Yes, if we start at least five weeks before it. The sprint takes four weeks, which leaves a week to rehearse. If your Demo Day is closer than that, talk to us and we'll tell you honestly what fits.
Yes. Deck changes are included until Demo Day, and every slide is a template in your brand system, so your team or your agent can change a number in minutes.
Your brand is written down as files your agents read: the rules, the formats, and the skills. The deck or page your agent makes next month comes out looking like the rest of your company.
Only if they hold you back. If they work, we build the system around what you have. If they don't, we show you three directions and you decide.
Everything: the brand system, the Figma files, the decks, and the website as a code repo in your name, once the final invoice is paid.
