Thinking and Processes
Essays on Super Interfaces, worldbuilding, and designing with Claude Code. How we think about the work, and the process behind it.
- type
- page
- markdown
- /thinking.md
- human
- /thinking
Perspectives and ideas taking shape within SMD.
- Brand Design With Opus 5.5 — 26 October 2026 · Directions, not mood boards, and AI brand guidelines the client's team can run on its own.
- Brand content system in Claude Code — 03 March 2026 · Your agents don't know your brand. A brand content system fixes that.
- Product Design with Claude Code — 02 October 2025 · Prototypes, components, and the product itself as the design file.
- The Design Process: Passion Pixels AI — 03 October 2025 · Designing an AI career companion to feel like a game you can't stop playing, not a questionnaire.
- Put users into a different world — 01 October 2025 · Games hold attention for hours; most apps lose it in minutes. What products can borrow from worldbuilding.
- Super Interface — 29 September 2025 · Our name for an interface worth using — nine qualities every screen is checked against.
- Design writings — 16 September 2025 · How I’m going to use writing as a tool in design.