# Index, the AI Hiring System for Skilled Trades

Index finds the people who build, fix and care. A hiring dashboard for skilled trades, with an AI layer where a person always decides.

type

case study

services

[Product design] [AI product] [Brand]

markdown

/work/index-ai.md

human

/work/index-ai

## Project

The AI hiring system for skilled trades.

### Why

Index is an AI HR system for companies that hire skilled trades in Germany. It finds applicants, talks to them, screens them, books interviews and keeps a pool of people for the next role. The applicants are electricians, plumbers, carers and technicians who apply from a phone, often at night and without a CV. The team needed a brand and a product that show how much the system does on its own, and that a person still makes every hiring decision.

### How · Brand

We designed the brand: the logo, colours, type, pictograms, ads and posters. The logo is seven dots that form one mark. In the photos, each dot holds a trade.

### How · Product

We designed the whole system around one recruiter and their assistant. The assistant runs the job ads, answers every applicant by SMS, email or WhatsApp, asks the screening questions and offers interview slots. The recruiter starts the day with a brief of who needs them. Every applicant comes with a summary that shows where each point came from. The assistant can suggest, draft or act, but rejecting and hiring always stay with a person.

## Ideas and solutions

• No CV needed. Skilled trades apply from a phone, often at night and without a CV. Index asks four questions in the chat instead; 58% of the people hired never sent a CV.
• A recruiter and an assistant. The assistant runs the job ads, answers every applicant by SMS, email or WhatsApp, screens them and offers interview slots. The recruiter starts the day with a brief of who needs them.
• A person decides. The assistant can suggest, draft or act, but rejecting and hiring always stay with a person, and every applicant summary shows where each point came from.
• Seven dots, every trade. The logo is seven dots that form one mark; in the photos, each dot holds a trade.

## Capabilities

Brand Design · Visual Identity · Motion Systems · Campaign Assets · Product Design · Core Flows · Interaction Models · Motion and Feedback · AI Product · Agent Personality · Conversational Flows · Trust and Control · Agent Workflows · Web Design · Interactive Experiences